Providing quality products at the lowest possible price has always been one of the main concerns of Pepsi. For example, in some parts of the country a two-liter bottle of Pepsi cost 99 cents a decade ago and still does today. One of the ways we've been able to assist this effort is by expanding our use of inexpensive and recyclable plastic bottles.

The soft drink industry today is confronted with a bewildering array of price increases. Our expenditures for labor, ingredients, transportation and more all continue to rise. The cost of aluminum alone has increased dramatically since last year. Across our entire system however, we have been cutting overhead and re-engineering our manufacturing process in order to keep our prices competitive. It is our policy to limit any price increases to the retail trade to the lowest possible extent.