Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. "Pepsi-Cola hits the spot/Twelve full ounces that's a lot/Twice as much for a nickel, too/Pepsi-Cola is the drink for you." "Nickel, Nickel" will eventually become a hit record and will be translated into 55 languages.

CEO Walter Mack adopts the standardized, embossed twelve-ounce bottle, which debuts with the "Pepsi-Cola" label blown and baked into the glass. A new logo, with more rounded script letters, is adopted.

Mack sponsors a nationwide essay contest which ultimately leads to the hiring of Allen McKellar and Jeannette Maund, among the first African Americans hired in a professional capacity by a major U.S. corporation.