"Join the Pepsi People, Feelin' Free" captures the mood of a nation involved in massive social and political change. It pictures us the way we are – one people, but many personalities.

Pepsi receives its new logo, the seventh in Pepsi history. The logo evolves into a boxed look with minor typeface changes occurring throughout the next decade.

The third Mountain Dew slogan, "Put A Little Ya-Hoo in Your Life," debuts.