Pepsi-Cola introduces an exciting new flavor, Wild Cherry Pepsi.

"The Choice of a New Generation" theme expands to categorize Pepsi users as "A Generation Ahead!"

In a widely praised initiative designed to help stem the severe dropout problem in U.S. high schools, Pepsi-Cola launches the pilot phase of a multi-million dollar program, the Pepsi School Challenge, in inner-city schools in Dallas and Detroit.