From Boston to San Francisco and everywhere in between, consumers' cola choice is clear. In more than 30 markets currently conducting the Pepsi Challenge, the tastes of Pepsi and Pepsi ONE are preferred over Coke products in every market, especially in Philadelphia, Dayton, Tucson, San Antonio and Seattle.

In a cross-promotion designed to further engage youth in our products, consumers who take the Pepsi Challenge receive "starter points" for this summer's "Choose Your Music" program. Participants can also have their photos taken and posted online at www.pepsi.com, driving traffic to and increasing awareness of the Pepsi Internet site.

Faith Hill, Sammy Sosa and Ken Griffey Jr. – three of the hottest names in entertainment – signed new deals to endorse Pepsi-Cola products. Singing sensation Faith Hill, who has rocked the charts with her top 10 hits, starred in a new "Joy of Cola" ad with "Pepsi Girl" Hallie Eisenberg.

The ad debuted during the March 26 Academy Awards broadcast. Major League Baseball All-Stars Sammy Sosa and Ken Griffey Jr. also stepped up to bat in new Pepsi commercials. In addition to the ads, each slugger was to be involved in the Pepsi "Takin’ it to the Fields" youth baseball and softball programs, as well as appearing on in-store promotional materials for the brand.